IS THIS SERIOUS? – AT 11:38 A.M. ET:   At first I thought this was a joke.  Then I realized it wasn't, except maybe to the board of directors of the company involved.  From Fox: 

Nike shares fell Tuesday after the company selected the controversial former San Francisco 49ers quarterback Colin Kaepernick as the new face of the athletic wear company’s “Just Do It” campaign, which is celebrating its 30th anniversary.

“Believe in something, even if it means sacrificing everything. #JustDoIt,” Kaepernick, who has been with Nike since 2011, posted on Twitter on Monday afternoon. The athlete is currently a free agent and has not played on an NFL team since the 2016 season.

The now-free agent quarterback, who led the Niners to Super Bowl XLVII where they fell to the Baltimore Ravens, stirred up controversy when he began kneeling during the playing of the national anthem prior to NFL games, beginning in the summer of 2016, to protest racial injustices against the African-American community.

Many other players have joined the movement since it began, which eventually led to NFL owners voting to enact a national anthem policy for the 2018 season. Under the new guidelines announced in May, players and others associated with the NFL who are on the sideline must stand during the playing of the Star Spangled Banner, while those who choose not to stand must remain in the locker room.

COMMENT:  A poor choice, in my view.  I mean, who is this for?  Nike's products are sold well beyond the African-American community.  And there is deep resentment toward Kaepernick's contempt for the flag.  He could have staged his protest on his own time, not on someone else's.

As far as this sacrificing everything, that's nonsense.  The man has made millions.

I don't think this will go down well.  There have already been scenes on TV of customers burning their Nikes.

September 4, 2018